Rival Lab is redefining what’s possible in the building industry
Rival Lab is the innovation arm of Rival Holdings, dedicated to transforming homebuilding through advanced automation, sustainable materials, and collaborative industry partnerships. We serve as a living laboratory where cutting-edge ideas meet real-world execution.
At Rival Lab, we rival the status quo by pioneering automated, sustainable, and affordable housing solutions that deliver quality homes faster and smarter.
Proudly located in New Haven, INdiana
Overview
Rival Lab is Rival Holdings’ dedicated innovation center, focused on accelerating the shift to industrialized construction. We partner with visionary companies like AUAR to deploy robotic micro-factories, creating high-quality, low-energy homes at scale. Our showcase ADU and live demos demonstrate how automation, AI-driven design, and sustainable materials can reduce costs, minimize waste, and address the nation’s housing challenges.
We are more than a lab—we are a neutral convener, bringing together top builders, suppliers, and investors to collaborate on a better future for homebuilding.
Vision
To catalyze a collaborative, tech-enabled future where affordable, sustainable, and resilient homes are built faster, smarter, and at lower cost—transforming lives and communities across the Midwest and beyond.
Mission
what we do
